A few months ago we completed a promo spot for MTV celebrating the release of the Sony Video Walkman, a video player so small you need a magnifying glass to see stuff! Personally we prefer a 120" Plazma screen HDTV with a cinema surround sound system. Somehow I don't see how you'd carry all that lot without falling over or getting robbed!
The spot shows an 'urban fellow' strutting through his streets listening to his music and watching his favourite videos, every time he changes a track a bubble pops out of the Walkman, inside that bubble are his memories, the places he was when he first heard the track.
We had fun working on the spot and it was a good chance to do something a little different visually. Above are the concept backgrounds that were produced in different mood colours. The client loved 'em so much they wanted to use them in the actual spot - good for us cause we didn't have to remake anything!
The spot will be available on GreyKid's new website which launches very soon.