Hi guys,
Before we start a job we usually produce a concept image to give the client a better understanding of how we'll approach the production. This can range from a simple sketch to a fully comped, illustrated image. We are also required, sometimes to produce a little animation test to show exactly what kind of motion we will use - thankfully, nowadays we get asked less and less to do this kind of thing - though occasionally, if it's needed we'll step up to the plate and try and hit a home run.
With Bunny Love the idea (style wise) came to us out of the blue (or pink) - at first though the idea for the video was a little different - originally we were going to have a group of friend bunnies getting ready to hit the forest club and boogie all night - the end of the video was going to be the beginning of the final piece we have now, all the rabbits dancing together. The main story in the first idea was a continuous travel shot of bunnies joining in the journey to the club - we were going to use a split screen method to show the bunnies getting ready for the big night and finally joining the big march.
Then we got the song!
Although it has a lovely summer feel it didn't really gel with this idea. That's when we followed the lyrics and came up with the story that is in the final video - the band loved it and its one of our personal favourites - hopefully we'll get to make the sequel soon...
With Bunny Love the idea (style wise) came to us out of the blue (or pink) - at first though the idea for the video was a little different - originally we were going to have a group of friend bunnies getting ready to hit the forest club and boogie all night - the end of the video was going to be the beginning of the final piece we have now, all the rabbits dancing together. The main story in the first idea was a continuous travel shot of bunnies joining in the journey to the club - we were going to use a split screen method to show the bunnies getting ready for the big night and finally joining the big march.
Then we got the song!
Although it has a lovely summer feel it didn't really gel with this idea. That's when we followed the lyrics and came up with the story that is in the final video - the band loved it and its one of our personal favourites - hopefully we'll get to make the sequel soon...
Not much was needed for this job, the client had seen our previous work and was impressed enough to give us full control - a term we artists love! - we just provided an image so they could see the final style of the piece - the process of which is below...
First we sketch our idea, with Bunny Love it was there from the get go...
We like to produce as much artwork (for concepts) in Flash - this is the line work pass...
After the line work... the colour! The art direction on Bunny Love needed to be bright and bubbly - like the songs music - the nightclub and night time setting posed no problems in the final film.
The final concept image - we add lighting and shading onto the artwork. With a concept image you are looking to present a piece of artwork that will resemble the final film as much as possible.
More soon...
GK
1 comment:
Tip top! Great seeing some pictures!
Post a Comment